Welcome to the first of many new posts dedicated to fixing horrible uniform designs. I have been upset with various designs over the years, which is why we started the 10 Best/Worst kits posts, but I've never really done anything beyond furrow my brow in dismay. I'm going to split these into two designs; Tweak (slight change to existing design), and Fix (making things much better).
My first target is the atrocious home kit for Newcastle United FC. These guys have been slowly descending into the depths of design hell over the years, and they managed to hit rock bottom for the 2011-12 season. This is kind of depressing, considering the yellow/blue debacle of the 2009-10, at least those retained the classic striping pattern.
TWEAK
I'm completely frustrated with the way they changed the striping, and the sponsor logo patch makes me weep. I brought back the striping, the sleeves can stay white, and brought the Puma logo down to align with the club crest. The Northern Rock logo goes to gold with a white outline, no need for the black box.
FIX
Completely restored the striping that looks so good, and now that Adidas isn't the sponsor the triple tripe look is gone. Puma logo aligns with the crest, like the tweak, and I decided to go in another direction with the sponsor logo. Northern Rock uses a magenta square logo, which is actually semi-hidden in the text logo (its the period), so why not go bold with the logo? I'm not a huge fan of corporate logos on uniforms, but if we are going to do it why not make it unique and visually interesting?
Thursday, August 18, 2011
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